Stage 5 – Website deployment, marketing and review

The fifth and final stage of the web development lifecycle includes the delivery of the final product and deployment to a live website environment. This phase of the process also requires monitoring and review of the website to monitor the customer flow and the success of the website in meeting the organisational marketing objectives.

During the deployment and review phase the following usually occurs:

• Deployment to the live environment
• Monitoring of the website logs
• Alteration and adjustment based on web log information
• Development and delivery of a website marketing strategy
• The process also includes the delivery of search engine marketing methods to assist in the delivery and awareness of the site.
• Analysis of website results and strategy review