Google now gives the power to website users to remove bad websites from the search results and reward those they find useful by pushing them up the list for their own search results.
Known as Google searchWiki, Google users will have the power to customise their own search results by deleting, re-ranking and commenting on search results.
For businesses and organisation who are wondering what this will mean for their website, customers who use search are able to remove websites from their own search results if they feel the site isn’t relevant or simply doesn’t come up to scratch. These changes will be remembered by Google and the next time a Google user searches for the same thing their customised search results will be shown.
At the moment Google have announced this service is only available for Google signed in users. If you have signed up for a Google account you can always check by noting if your username is visible in the upper right hand side of your Google page.
Businesses and Organsiations need to take note, because the more users who have a Google account the more important it will be to make sure the initial search results for your website are relevant and correct, and the actual website experience is of great enough value that you will not be deleted or pushed down the list.
Since 2005 AdditionalView has been creating websites which are focused on the user experience. We have shown business and organisations the importance of designing and building websites which are usable, useful and are built on a sound website marketing strategy. This has now become so much more important and to survive website owners really need to step back and get to know their website users.
To help organisations deal with issues such as the Google SearchWiki described above, in 2009 Additional View will be releasing a world first online consumer research product. This new service will help organisations understand their online customers and build better websites to avoid the pitfalls that come with website which fail to meet customer expectations.
So stay tuned.
To see how GoogleWiki will change the landscape of customer search why not watch the Google video on You Tube:
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