Additional View Approach

Our approach is simple.

1. Does the solution address your business and marketing objectives?
2. Does the solution address the needs of your customers or end users? Is it easy for them to use?
3. Is the solution the most thorough and cost-effective solution for your business

Throughout each project we focus on:

• Customer-focused, results-driven online solutions
• Increased traffic to your website and improved conversion rates
• Enhanced website customer experiences
• Positive return on your online investment
• Technology driven digital marketing solutions
• Integration of your online and offline marketing strategy
• Long-term opportunities for you and your customers

Additional View’s unique approach has evolved from extensive eMarketing experience, research and through talking and listening to our clients. When meeting with new clients, we often find their focus centres around the visual aspect of their project – how the website or online application is going to look. Although this is an important aspect and often the ‘sexier’ part of the project, there are other primary aspects that need to addressed first. This forms the basis of our unique approach. We often find that by implementing this approach the visual design flows on more easily. Where relevant Additional View also applies our unique process of website design and development called Customer Conversion Architecture™. This is the process of designing and building a website to facilitate the conversion of website visitors into satisfied customer.

Additional View’s suite of professional services include:

• Digital Marketing
• Digital Advertising
• User Experience Research
• Website Development
• Interaction Design
• Search Engine Marketing
• Training and Mentoring